How to Start Selling Custom Tees and Trousers (Pants) Online with Ordefy

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If you’re passionate about fashion and ready to turn your creativity into a profitable business, selling custom tees and trousers (pants) online is a fantastic opportunity. Whether you’re offering custom-designed graphic tees, personalized embroidery, or unique tailored trousers, Ordefy is the perfect platform to help you get your clothing business off the ground.

Here’s a comprehensive guide on how to start selling custom tees and trousers on Ordefy—from setting up your online store to attracting loyal customers.


1. Sign Up and Set Up Your Ordefy Seller Account

Before you can start selling your custom tees and trousers, you’ll need to set up your Ordefy seller account. Don’t worry—it’s simple and quick!

  • Create an Account: Head to the Ordefy website and sign up as a seller. All you need is a valid email address, your business name, and some basic contact information.
  • Complete Your Profile: Add your business logo, a short description about what makes your custom tees and trousers unique, and any other details that will make your store stand out. The more information you provide, the better your potential customers will connect with your brand.
  • Customize Your Storefront: Ordefy allows you to fully personalize your online store’s layout and design. Choose a theme that suits your brand’s style—whether it’s minimalist, bold, or something in between. Make sure your store is visually appealing and easy to navigate so customers enjoy shopping with you.

2. Upload Your Custom Tees and Trousers

Once your storefront is ready, it’s time to start adding your products. Whether you’re selling custom tailored trousers online or graphic tees in-store, showcasing your items properly will help drive sales.

  • High-Quality Photos: Clear, high-quality product images are essential for selling clothing online. Show your custom tees and trousers from multiple angles, and make sure the fabric, fit, and design are visible. Consider using lifestyle images with models wearing your clothing to help customers visualize how the items look in real life.
  • Product Descriptions: Write detailed descriptions for each product. Include information like fabric type, fit (e.g., slim-fit, relaxed), size options, and any unique features (such as hand-drawn designs or embroidery). Make sure to highlight the custom aspect—whether it’s your unique designs or personalized options.
  • Size Guides: Providing accurate size charts is crucial for clothing. Include clear measurements for tees and trousers (e.g., chest measurements for tees, waist and inseam measurements for trousers) to help customers choose the correct size.
  • Pricing and Inventory: Price your custom tees and trousers according to their quality, design complexity, and market competition. Keep track of your stock using Ordefy’s inventory management tools to avoid overselling.

3. Offer Customization and Personalization

One of the best ways to stand out in the crowded clothing market is by offering customization. People love personalized items that reflect their individual style, so providing custom options can significantly increase the appeal of your products.

  • Custom T-Shirts: Offer options for customers to create their own designs, whether it’s adding their name, a favorite quote, or a custom graphic. You could even offer a design tool on your website where customers can upload their artwork or select from templates.
  • Personalized Trousers: For trousers, consider offering custom embroidery (such as initials on the cuff or a unique patch design). You could also allow customers to choose the fabric, color, or even the fit (e.g., high-waisted, low-rise, skinny fit).
  • Create a “Custom Order” Option: If you offer truly bespoke clothing (e.g., custom-fitted trousers or hand-painted designs), create a special custom order page where customers can provide their specifications.

4. Set Up Payment and Shipping Options

Making it easy for customers to pay and receive their orders is essential for a smooth shopping experience.

  • Payment Methods: Ordefy supports various payment gateways like PayPal, Stripe, and credit card payments. Choose the payment options that work best for your business and ensure the process is simple and secure for your customers.
  • Shipping: Offer flexible shipping options to suit different customer needs. You can offer flat-rate shipping, free shipping on orders over a certain amount, or calculated shipping based on location. Be sure to include estimated delivery times and trackable shipping options so customers can follow their orders.
  • Returns and Exchanges: As a clothing seller, you need a clear return and exchange policy. Be transparent about conditions (e.g., items must be unworn, within 30 days) and offer simple instructions for returns or exchanges.

5. Promote Your Custom Tees and Trousers Store

Attracting traffic to your store is key to growing your business. Ordefy provides several ways to help you promote your custom clothing.

  • Social Media Marketing: Share your products on platforms like Instagram, Facebook, and TikTok. Post photos and videos of your custom tees and trousers in real-life settings. You can also create “behind the scenes” content showing your design or production process. Instagram is a great platform for fashion brands, so consider using Instagram Shopping to tag your products directly in your posts.
  • Influencer Collaborations: Partner with influencers, bloggers, or social media personalities who share an audience that aligns with your brand. Offer them free custom items or an affiliate commission to promote your products.
  • Email Marketing: Build an email list and send out newsletters to engage with your customers. Share product launches, discounts, and special promotions. Make sure to offer an incentive (e.g., a 10% discount on the first purchase) to encourage sign-ups.
  • Pinterest: Pinterest is fantastic for showcasing clothing. Create boards like “Custom Tees for Summer” or “Personalized Trousers for Men” and pin images that link directly to your Ordefy store.

6. Provide Outstanding Customer Service

Customer service can make or break a clothing business, so make sure your customers have a positive experience every step of the way.

  • Fast Responses: Be responsive to customer inquiries. If customers ask about sizing or customization options, reply promptly and helpfully.
  • Order Tracking: Keep customers informed about the status of their orders. Provide tracking numbers and update them when their items ship.
  • Encourage Reviews: After customers receive their orders, ask them to leave a review. Positive feedback builds trust and can help increase sales. Consider offering incentives (like a small discount on their next order) for leaving reviews.

7. Offer Discounts & Promotions

Offering discounts and promotions is a great way to boost sales, especially when you’re just starting out.

  • Seasonal Sales: Run seasonal promotions like “Summer Sale” or “Back-to-School Special.” Offering discounts during holidays (e.g., Black Friday or Christmas) can help attract a larger audience.
  • Bundle Offers: Offer discounts when customers buy multiple items. For example, “Buy 2 custom tees, get 10% off” or “Get 15% off when you purchase a pair of trousers with any tee.”
  • Referral Programs: Encourage word-of-mouth by creating a referral program. Offer existing customers a discount for referring a friend who makes a purchase.

8. Track Sales and Improve Your Store

Once your store is live, you’ll want to monitor its performance and make improvements as needed.

  • Analytics: Use Ordefy’s analytics tools to track your sales, customer demographics, and which products are performing best. This data will help you make informed decisions about inventory, pricing, and marketing.
  • Customer Feedback: Listen to your customers! If they suggest improvements or new ideas, take their feedback into consideration. For example, if you get requests for a specific design or fabric, it could be a sign to add that to your offerings.

Final Thoughts: Launch Your Custom Tees and Trousers Store with Ordefy

Starting an online clothing store for custom tees and trousers is an exciting venture, and Ordefy is here to help you every step of the way. With its user-friendly platform, customizable storefront, and powerful marketing tools, you can easily create an online store that attracts customers and drives sales.

Whether you’re selling graphic tees, personalized embroidery, or custom-tailored trousers, Ordefy gives you the tools to build a thriving online business. Focus on creating great designs, offering exceptional customer service, and promoting your products—and watch your clothing brand grow!


Ready to get started?
Sign up for Ordefy today and start building your custom tees and trousers business. The world is waiting for your unique designs!


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