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How to Sell Eyebrow Products Online with Ordefy: A Step-by-Step Guide

Selling eyebrow products online can be a highly profitable business, especially as beauty trends continue to emphasize flawless brows. From eyebrow pencils and pomades to brow gels, eyebrow stencils, and tinting kits, there’s a wide variety of products that beauty enthusiasts are eager to buy. If you want to tap into this growing market, Ordefy offers the perfect platform to create a stunning online store, manage your inventory, and attract customers.

In this guide, we’ll walk you through how to sell eyebrow products online with Ordefy, from setting up your store to marketing and scaling your business.

1. Set Up Your Online Store for Eyebrow Products

Your online store should reflect the beauty and quality of the eyebrow products you sell. Whether you’re offering professional-grade brow tools, vegan-friendly brow products, or tinted brow gels, you want to create a user-friendly, visually appealing website to attract beauty lovers and makeup artists alike.

Key Features:

Customizable Themes: Choose from Ordefy’s professional, customizable themes to create a visually pleasing store. Select a theme that matches your brand’s aesthetic, whether it’s sleek and modern or more natural and earthy to appeal to your target audience.
Product Pages for Brow Products: Each eyebrow product (e.g., brow pencils, pomades, tint kits) should have a dedicated product page with clear images, descriptions, and application instructions. Include detailed information on the benefits, ingredients, and shades available.
Product Variations: Many brow products come in different shades (e.g., light brown, dark brown, blonde, and black). Make sure you offer customers the ability to choose their preferred shade from a dropdown menu.
Product Categories: Organize your products into categories like Eyebrow Pencils, Brow Gels, Brow Kits, and Tinting Kits to make it easier for customers to browse and find exactly what they need.

Example: Create a collection called “Complete Brow Kits”, where you can bundle products like brow pencils, gel, and stencils for a full brow makeover in one package.

2. Provide Secure and Convenient Payment Options

Offering a smooth and secure checkout experience is crucial for converting browsers into buyers. Ordefy makes it easy to offer a variety of payment options to accommodate different customer preferences.

Key Features:

Multiple Payment Methods: Accept all major credit cards (Visa, MasterCard, American Express), PayPal, Apple Pay, Google Pay, and even cryptocurrency for customers who prefer to pay with digital currency.
Secure Payment Processing: All transactions are securely processed with SSL encryption, ensuring that your customers’ payment and personal information are protected.
Subscription Models: If you offer eyebrow tinting kits or brow pencils, you can set up a subscription model where customers receive regular deliveries of their favorite products on a monthly or quarterly basis.

Example: Customers can sign up for a monthly brow kit subscription to receive new products, like brow pencils and gels, every month at a discounted rate.

3. Manage Your Inventory and Fulfill Orders

Keeping track of your eyebrow products and ensuring timely order fulfillment is crucial for maintaining customer satisfaction. Ordefy makes it easy to manage inventory and process orders quickly.

Key Features:

Real-Time Inventory Tracking: Ordefy automatically updates your stock levels, helping you track your inventory in real-time. You’ll get alerts when products are running low so you can reorder in time.
Order Management: When a customer places an order, Ordefy generates all the necessary details for processing the order, including shipping information and inventory updates.
Shipping Integration: You can offer a variety of shipping options, including standard, expedited, and international shipping, with integration for shipping carriers like USPS, FedEx, and DHL.
Automated Stock Updates: As products sell, Ordefy automatically updates the inventory, preventing over-selling and ensuring you never run out of stock unexpectedly.

Example: A customer purchases a brow pencil and a brow gel. Once the order is completed, your system generates a shipping label and updates your inventory automatically.

4. Market Your Eyebrow Products to the Right Audience

Effective marketing is essential for growing your eyebrow product business. Ordefy provides various marketing tools to help you drive traffic to your store, build your brand, and convert visitors into customers.

Key Features:

SEO Optimization: Use Ordefy’s SEO tools to optimize product pages with keywords like “best eyebrow pencil”, “brow gel for thick brows”, and “eyebrow tint kit”. This will help your store rank higher on search engines like Google.
Email Marketing: Build an email list and send out targeted email campaigns, such as product launches, sales, or tips for creating perfect brows. Offer a first-time customer discount to encourage new subscribers to make their first purchase.
Social Media Marketing: Promote your eyebrow products on platforms like Instagram, TikTok, and Pinterest, where beauty influencers and makeup lovers are always looking for new products. Run Instagram ads to target people interested in beauty and makeup products.
Content Marketing: Create helpful blog posts or video tutorials demonstrating how to achieve different brow looks (e.g., perfectly sculpted brows or natural brows). Share tips on how to use your products for the best results.
Influencer Partnerships: Collaborate with beauty influencers and makeup artists to showcase your eyebrow products. Influencers can demonstrate your products and help increase brand awareness and trust.

Example: Post a step-by-step tutorial on Instagram using your eyebrow pencil and brow gel, showing your followers how to achieve perfectly shaped brows. Include a link to purchase the products.

5. Provide Excellent Customer Service

Outstanding customer service helps build trust and encourages repeat business. Ordefy allows you to provide excellent customer support, making it easy for customers to get help when needed.

Key Features:

Live Chat: Offer live chat support to answer any customer questions about your eyebrow products. Whether they need help choosing the right shade of brow gel or have questions about product ingredients, quick responses can prevent customers from abandoning their carts.
Order Tracking: Provide customers with real-time order tracking so they can track their brow product shipments from your store to their doorstep.
Clear Return & Exchange Policy: Have a transparent return and exchange policy in place. If a customer is unhappy with their purchase, make the process simple and easy to encourage trust and customer satisfaction.
Customer Reviews: Encourage customers to leave reviews on their brow products. Positive reviews can increase trust and help new customers decide to purchase from your store.

Example: A customer orders a brow pencil and receives it but feels the shade is too light. They contact your support team via live chat, and you quickly arrange an exchange for a darker shade.

6. Scale Your Eyebrow Product Business

Once your eyebrow product business starts generating consistent sales, it’s time to think about growth. Ordefy offers advanced features that can help you scale your business and reach a broader audience.

Key Features:

Analytics and Reporting: Ordefy’s analytics tools provide insight into your sales, customer behavior, and website performance. Use these insights to make data-driven decisions about product offerings and marketing strategies.
Global Shipping: Expand your reach by offering international shipping. Ordefy supports global payments and shipping integrations, allowing you to sell to customers around the world.
Wholesale & Bulk Orders: If you want to sell eyebrow products to salons or beauty stores, Ordefy allows you to set up wholesale pricing and manage bulk orders efficiently.

Example: Once your online store is thriving, you can offer bulk brow product kits for beauty professionals or salons that need supplies for their clients.

Start Selling Eyebrow Products Online with Ordefy Today!

Selling eyebrow products online is a rewarding venture, especially as more consumers are investing in beauty and self-care. With Ordefy, you can build an attractive online store, market your products effectively, and provide top-notch customer service to ensure long-term success.

Start selling your eyebrow pencils, brow gels, and eyebrow tint kits today with Ordefy, and watch your beauty business grow!

This guide provides all the necessary steps for selling eyebrow products online using Ordefy. With its powerful features for store creation, inventory management, marketing, and customer service, Ordefy is the ideal platform for launching and scaling your eyebrow product business.