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How to Sell Canvas Art Online with Ordefy: A Step-by-Step Guide

Selling canvas art online can be an exciting and profitable business venture, especially with the rise of e-commerce and a growing demand for home decor and personalized artwork. Whether you’re a painter, digital artist, or an art retailer offering canvas prints, Ordefy provides a seamless platform for you to showcase and sell your canvas creations.

In this guide, we’ll walk you through how to set up your online store, market your canvas products, and deliver an excellent customer experience.


1. Set Up Your Online Store on Ordefy

Your online store is the foundation of your business. Ordefy makes it easy to create a beautiful, professional store without needing technical skills.

Key Features:

  • Customizable Store Templates: Choose from a variety of templates that suit your art style and brand. Display your canvas products in an attractive, clean layout.
  • User-Friendly Interface: Ordefy provides a drag-and-drop interface, so you can easily upload product images, write descriptions, and set prices with no coding knowledge required.
  • Mobile Optimization: Ensure your store is responsive, so customers can shop comfortably from their phones and tablets.
  • SEO Tools: Use built-in SEO tools to optimize your product pages and store for search engines. Include keywords like “buy canvas art,” “canvas prints,” “modern canvas paintings,” or “affordable canvas wall art” to improve your visibility.

2. Upload Your Canvas Products

Once your store is ready, start adding your canvas art pieces. Whether you offer original paintings or high-quality canvas prints, make sure your product listings are complete with great images and detailed descriptions.

Key Features:

  • High-Quality Images: Upload clear, high-resolution images that showcase the details of your canvas artwork. Include multiple angles and close-ups to show texture, colors, and brushstrokes. If you’re selling prints, consider showing how they look framed or displayed in a room setting.
  • Product Descriptions: Write detailed descriptions that highlight the story behind the piece, the materials used, and its dimensions. Let potential buyers know how the art can be displayed and what kind of space it would suit.

Example Product Description:

  • Product Name: “Abstract Ocean Waves Canvas Print”
  • Price: $75.00
  • Description: This vibrant canvas print captures the beauty of the ocean with its swirling blues and greens. The piece is printed on high-quality cotton canvas and stretched over a wooden frame, making it perfect for adding a contemporary touch to your living room or bedroom.
  • Materials: Premium cotton canvas, wooden frame
  • Dimensions: 24″ x 36″
  • Finish: Matte finish
  • Care Instructions: Dust with a soft cloth, avoid direct sunlight

3. Organize Your Canvas Art by Categories

It’s important to make your online store easy to navigate so customers can quickly find what they are looking for. Group your canvas art into logical categories.

Suggested Categories:

  • Abstract Art: Bold, modern, and expressive designs.
  • Nature & Landscape: Beautiful scenic landscapes, seascapes, and nature-inspired art.
  • Portraits & Figures: Canvas prints or paintings of people, animals, and abstract figures.
  • Black & White: Elegant monochrome canvas prints and artworks.
  • Custom Canvas Art: Offer personalized canvas art, like custom family portraits or name prints.
  • Framed vs. Unframed: Allow customers to choose whether they want their canvas artwork framed or unframed.

4. Set Competitive Prices for Your Canvas Art

When pricing your canvas art, consider the cost of materials, production time, and market trends. Different types of canvas art will have different price points, so it’s important to find a balance between affordability and the value of your work.

Pricing Guidelines:

  • Small Canvas Prints (12″ x 18″): $30 – $75
  • Medium Canvas Prints (24″ x 36″): $75 – $150
  • Large Canvas Prints (36″ x 48″): $150 – $400
  • Original Paintings: $200+ (depending on the artist’s experience, the complexity of the artwork, and materials used)
  • Custom Art: Starting from $100, depending on size and personalization.

Keep in mind that customers are willing to pay more for unique, original art, while prints can be priced more affordably for a wider audience.


5. Offer Multiple Payment Methods

Convenience is key when it comes to payments. Provide a variety of secure payment methods to make it easier for customers to make a purchase.

Payment Options:

  • Credit and Debit Cards: Visa, MasterCard, American Express, etc.
  • PayPal: A secure and widely used payment method for online shopping.
  • Apple Pay & Google Pay: Ideal for customers shopping on mobile devices.
  • Installment Plans: Offer services like Afterpay or Klarna for customers who want to pay in installments, especially for higher-priced canvas art.

6. Provide Secure and Convenient Shipping Options

Shipping canvas art can be tricky, especially with larger pieces. Offering secure packaging and convenient shipping options is essential to ensure your customers are satisfied.

Key Features:

  • Shipping Calculator: Ordefy includes a built-in shipping calculator, which estimates the shipping cost based on size, weight, and destination.
  • Packaging: Ensure your canvas art is packaged securely. For unframed art, use sturdy tubes or reinforced cardboard packaging. For framed art, consider reinforced boxes with corner protectors to prevent damage during transit.
  • Shipping Options:
    • Standard Shipping: 5-7 business days.
    • Expedited Shipping: 2-3 business days for customers who want faster delivery.
    • International Shipping: Offer global shipping for international customers, keeping in mind potential customs fees and taxes.
  • Tracking: Always provide a tracking number so your customers can monitor their order.

7. Market Your Canvas Art to the Right Audience

With millions of potential buyers online, effective marketing is essential to stand out in the crowded marketplace. Ordefy makes it easy to implement marketing strategies to reach the right audience for your canvas art.

Marketing Strategies:

  • SEO Optimization: Use relevant keywords in your product descriptions, titles, and metadata. Target phrases like “buy canvas art online,” “affordable wall art,” and “buy abstract canvas prints” to boost your search engine ranking.
  • Social Media Marketing: Showcase your canvas art on platforms like Instagram, Pinterest, and Facebook, which are visually driven and perfect for art promotion. Share high-quality images of your pieces in real-life settings (e.g., a living room with your canvas on the wall) and behind-the-scenes content showing the process of creating the art.
    • Use hashtags like #CanvasArt, #WallDecor, #HomeDecor, and #ModernArt to help your posts reach more people.
  • Influencer Partnerships: Collaborate with home decor influencers or art bloggers to showcase your canvas art in their spaces. Influencers can introduce your artwork to a broader audience and lend credibility to your brand.
  • Email Marketing: Build an email list and send out newsletters featuring new canvas art pieces, seasonal promotions, and exclusive discounts. Use email campaigns to keep your audience engaged and informed about new products.

8. Provide Excellent Customer Service

Customer service is essential for ensuring repeat business and positive reviews. Provide a seamless shopping experience by addressing inquiries and concerns promptly.

Key Tips:

  • Live Chat: Offer real-time assistance to customers who may have questions about the canvas art, dimensions, or shipping.
  • Clear Return Policy: Offer a transparent return policy. If a customer is unhappy with their canvas or it arrives damaged, make it easy for them to exchange or return the item.
  • Customer Reviews: Encourage customers to leave reviews and testimonials on your website. Positive feedback helps build credibility and trust for your brand.

9. Expand Your Canvas Art Offerings

As your business grows, consider expanding your product line to attract a wider range of customers.

Ideas for Expansion:

  • Limited-Edition Prints: Offer limited-run canvas prints that create exclusivity and drive demand.
  • Collaborations: Partner with other artists or designers to create limited-edition collections or special themes.
  • Themed Collections: Create seasonal or themed collections, such as “spring florals,” “abstract landscapes,” or “cityscapes.”
  • Custom Art: Expand into custom art commissions where customers can request personalized pieces, such as portraits or family artwork.

Start Selling Canvas Art Online with Ordefy Today!

Selling canvas art online allows you to share your creativity with a global audience. With Ordefy, you can easily create a professional online store, upload your products, and start selling in no time.

By offering high-quality canvas art, utilizing effective marketing strategies, and providing excellent customer service, you’ll be able to build a successful online art business. Start today and let your canvas creations inspire homes and businesses everywhere! 🎨🖼️