Sell Cleaning Products

How to Sell Cleaning Products Online: A Step-by-Step Guide with Ordefy

The cleaning products industry has seen significant growth in recent years, driven by increasing consumer awareness of hygiene and cleanliness, as well as a rise in eco-consciousness. If you’re looking to sell cleaning products, whether they’re eco-friendly, natural, or industrial-grade, Ordefy is the perfect platform to help you build your online business.

This guide will walk you through the essential steps for setting up your store and selling cleaning products online, focusing on Ordefy as your e-commerce platform.

Why Sell Cleaning Products?

High Demand: Cleaning products are essential for homes, offices, and businesses. The global cleaning supplies market is projected to grow consistently, driven by both personal hygiene and increased environmental awareness.
Niche Markets: From eco-friendly cleaning supplies to industrial-grade cleaners, there are countless niches in the cleaning products market. By offering products that cater to specific needs (e.g., pet-safe cleaners, organic cleaning products, or non-toxic solutions), you can tap into growing trends and customer preferences.
Recurring Revenue: Cleaning products, especially consumables like surface cleaners, detergents, and disinfectants, encourage repeat purchases. With the right marketing strategies, you can create a loyal customer base and secure steady sales.

Step 1: Choose the Type of Cleaning Products to Sell

The first step in your journey to selling cleaning products is deciding which types to offer. Here are some categories to consider:

Eco-Friendly and Natural Cleaning Products: These are growing in popularity as more consumers are looking for sustainable and non-toxic cleaning options. Products like all-purpose cleaners, floor cleaners, dish soaps, and laundry detergents made from plant-based ingredients are great options.
Industrial and Commercial Cleaning Products: Products designed for businesses, such as industrial-grade disinfectants, degreasers, or heavy-duty cleaners, offer a larger bulk-buying potential.
Pet-Safe Cleaning Products: These products cater to households with pets. Pet-safe floor cleaners, bathroom disinfectants, and stain removers are highly sought after.
Specialty Cleaners: Think about niche products like carpet cleaners, glass cleaners, furniture polish, and mildew removers.
Cleaning Supplies: In addition to actual cleaning chemicals, consider selling products like microfiber cloths, mops, sponges, brushes, gloves, and other cleaning accessories.

Step 2: Set Up Your Ordefy Store

Once you’ve decided on the type of cleaning products you want to sell, it’s time to set up your online store with Ordefy. This e-commerce platform is an excellent choice for anyone looking to sell cleaning products because of its easy-to-use interface and powerful tools.

How to Set Up Your Ordefy Store:

Sign Up and Choose Your Plan:
- Create an Ordefy account and select a pricing plan based on your needs. Ordefy offers flexible plans that grow with your business.
Design Your Store:
- Choose from a variety of professional templates that can be customized to reflect your brand. Opt for a clean, organized look that showcases the range of cleaning products you offer.
- Add your brand logo, store name, and brand colors that align with your cleaning products’ identity (e.g., green for eco-friendly products or blue for industrial-grade items).
Add Your Products:
- Product Name: Choose descriptive, keyword-rich titles. For example, “All-Natural All-Purpose Cleaner” or “Heavy-Duty Floor Cleaner.”
- Product Description: Write detailed descriptions that explain the benefits and features of your products. Be sure to mention the ingredients (for natural products) or the specific cleaning power (for industrial-grade cleaners).
- Images: Use high-quality images of your products in their packaging. Consider showing the products in use, or before-and-after photos, if applicable.
- Pricing: Set competitive pricing that covers your costs but also appeals to your target market. For eco-friendly products, you might want to position your product as premium, while for bulk industrial products, you can offer discounts for large quantities.

Step 3: Configure Payment and Shipping Options

To provide a smooth shopping experience for your customers, you’ll need to configure payment and shipping options:

Payment Options:

Ordefy integrates with popular payment gateways such as PayPal, Stripe, and credit card processing. You can easily accept payments from customers worldwide.

Shipping Settings:

Shipping Rates: Choose between flat-rate shipping, weight-based rates, or even offer free shipping for orders over a certain amount.
Packaging: Since cleaning products can be heavy or contain liquid, make sure you use durable and safe packaging. Consider eco-friendly packaging to appeal to environmentally conscious buyers.
International Shipping: If you plan to sell outside your country, set up international shipping rates. Ordefy can integrate with international couriers like UPS, FedEx, and DHL.

Step 4: Promote Your Cleaning Products

Once your store is set up, it’s time to attract customers and drive sales. Here are some marketing strategies that can help you promote your cleaning products effectively:

Search Engine Optimization (SEO):

Product Descriptions: Use relevant keywords such as “non-toxic cleaning products,” “eco-friendly cleaning supplies,” or “disinfectants for businesses.” This will help you rank higher on search engines when customers search for cleaning supplies.
Blog Posts: Write content that educates customers about cleaning tips, the benefits of natural products, or how to use your specific products. Ordefy allows you to easily integrate blog posts into your store, which can drive traffic.

Social Media Marketing:

Instagram and Pinterest: Post visually appealing content that showcases the effectiveness of your products. Before-and-after cleaning photos, cleaning tips, or product demonstrations can resonate with users.
Facebook Ads: Run targeted ads to reach homeowners, businesses, or pet owners who are interested in cleaning products. Use demographic data to tailor your audience.
Influencer Partnerships: Partner with influencers in the home, cleaning, or eco-friendly space to promote your products.

Email Marketing:

Email Campaigns: Send newsletters with cleaning tips, special offers, and updates about your products. This will help keep your customers engaged and encourage repeat purchases.
Abandoned Cart Emails: Use Ordefy’s automated email tools to remind customers of items they left in their cart, encouraging them to complete the purchase.

Referral Programs and Discounts:

Consider offering discounts or referral bonuses to existing customers who refer others. This is a great way to tap into word-of-mouth marketing and expand your customer base.

Step 5: Offer Excellent Customer Service

Customer service is crucial to building a successful cleaning products business. Here’s how to enhance your customers’ experience:

Clear Return Policies: Offer easy returns and exchanges in case customers aren’t satisfied with their purchase.
Live Chat: Enable live chat on your website to answer questions in real-time. This can help increase customer confidence and reduce cart abandonment.
Product Reviews: Encourage customers to leave reviews about your products. Positive reviews build trust and social proof, which can drive more sales.

Step 6: Analyze Performance and Scale Your Business

Once your store is up and running, it’s important to monitor its performance and scale as needed. Ordefy provides analytics tools to track sales, customer behavior, and inventory.

Sales Data: Keep an eye on which products are performing well and which ones need more promotion.
Customer Insights: Use data to understand your customer base and tailor your marketing efforts.
Inventory Management: Keep track of stock levels and automate reorders to avoid running out of popular products.

As your business grows, you can expand your product range, offer bulk discounts, or even create subscription services for customers who need regular supplies.

Conclusion

Selling cleaning products online can be a lucrative and rewarding business. By leveraging the tools and features of Ordefy, you can create a professional online store that offers a variety of cleaning products, from eco-friendly cleaners to industrial-grade solutions. The key to success is offering high-quality products, using effective marketing strategies, and providing excellent customer service.

By following these steps, you can build a strong online presence, attract loyal customers, and grow your cleaning products business into a profitable venture. Start selling today and tap into the booming market of cleaning products!