Sell Jigsaw Puzzles
Selling jigsaw puzzles on Ordefy can be a fun and profitable business, especially with the growing popularity of puzzles as both a recreational activity and a way to enhance cognitive skills. Whether you’re offering puzzles for kids, adults, or specialty puzzles like 3D puzzles, custom puzzles, or scenic landscapes, you can target a wide range of customers. Here’s a detailed guide on how to set up and successfully sell jigsaw puzzles on Ordefy Commerce.
1. Set Up Your Ordefy Store
The first step is creating a store that conveys both fun and quality, which are key to attracting puzzle enthusiasts.
A. Create a Catchy Store Name and Branding
- Store Name: Choose a name that reflects the puzzle theme and conveys fun, challenge, or relaxation.
- Examples:
- Puzzle Paradise
- Piece Together
- Jigsaw Joy
- Puzzle World
- Mindful Puzzles
- Examples:
- Branding: Use colors and images associated with puzzles like pieces, images of completed puzzles, or minds at work. For a luxury puzzle brand, use sleek, minimalist designs with rich, calming colors. For a fun, family-oriented store, bright and playful colors would work well.
- Business Info: Make sure your shipping, returns, and customer service policies are clearly outlined. Puzzles often require careful handling, so make sure customers know what to expect in terms of delivery and packaging.
2. Create Clear and Engaging Product Listings
Your product listings should be detailed, informative, and visually appealing.
A. Product Title
Titles should include specific details about the type and difficulty level of the puzzle to help customers easily understand what they’re getting.
Examples:
- 500-Piece Landscape Jigsaw Puzzle – Stunning Mountain Views
- Wooden Puzzle – 1000 Pieces of Paris Skyline
- 3D Puzzle of the Eiffel Tower – 500 Pieces
- Children’s Dinosaur Puzzle – 50 Pieces for Kids
- Custom Photo Puzzle – Create Your Own 500-Piece Puzzle
B. Product Description
In the description, explain the puzzle’s unique features, size, material, and the experience it offers.
Key Elements to Include:
- Puzzle Difficulty: Is it a beginner, intermediate, or expert level puzzle? Indicate the difficulty to guide customers in choosing the right one for themselves or their loved ones.
- Size and Pieces: Mention how many pieces the puzzle has (e.g., 500, 1000, 1500 pieces) and the dimensions of the finished puzzle.
- Materials: If the puzzle is made from premium wood, eco-friendly cardboard, or plastic, highlight this information, especially if the material is a selling point.
- Target Audience: Is it for children, adults, or family-friendly fun? If it’s a custom puzzle, indicate that it can be personalized with any image.
- Experience: Describe how it helps improve cognitive skills, memory, or is simply a relaxing activity. You could also mention how the puzzle provides a great opportunity for family bonding or gifting.
Example Description: Our 500-Piece Landscape Jigsaw Puzzle features breathtaking mountain views that will challenge your mind and soothe your soul. This high-quality puzzle is designed for both beginners and experienced puzzlers, providing hours of fun for all ages. Made from premium cardboard, the pieces fit together perfectly for a seamless puzzle experience. Once completed, the puzzle measures 18″ x 24″ and can be framed as a stunning piece of artwork. Ideal for puzzle enthusiasts, nature lovers, or as a thoughtful gift.
- 500 pieces for easy to moderate difficulty
- Eco-friendly cardboard for durability and easy handling
- Beautiful mountain landscape design
- Perfect for family fun or relaxation
- Finished size: 18” x 24”
Price: $14.99
3. Categories and Tags
Proper categorization helps potential customers find your puzzles easily. Tagging products effectively also increases their visibility.
Categories:
- Puzzles
- Toys & Games
- Entertainment & Hobbies
- Family Fun
- Home Decor
- Gift Ideas
Tags:
- Jigsaw puzzles
- Puzzle sets
- 3D puzzles
- Puzzle for adults
- Puzzle for kids
- Custom puzzles
- Puzzle art
- Wooden puzzles
- Brain teasers
- Gift for puzzle lovers
- Family puzzles
- Scenic puzzles
4. SEO Optimization
Optimize your puzzle listings for Ordefy search as well as external search engines like Google.
SEO Tips:
- Use popular puzzle-related keywords in your titles, descriptions, and tags, such as “1000-piece puzzle,” “landscape puzzle,” “custom photo puzzle,” “3D puzzles for adults,” “puzzles for kids,” and “gift puzzle.”
- Include long-tail keywords like “best puzzles for relaxation,” “challenges for experienced puzzlers,” or “personalized photo puzzles.”
- Make sure you use product-specific keywords like “wooden puzzles” or “eco-friendly puzzles” if applicable.
SEO Example: 1000-Piece Landscape Jigsaw Puzzle – Best Puzzles for Adults & Family Fun
5. Promote Your Puzzles
To drive sales, you need to actively promote your puzzles and build a brand around them.
A. Social Media Marketing
- Instagram: Post images of puzzles in progress, completed puzzles, or family gatherings. You can also create fun time-lapse videos showing the puzzle being completed. Use hashtags like #JigsawPuzzle, #PuzzleLovers, #PuzzleAddict, and #PuzzleChallenge.
- Pinterest: Create boards focused on puzzle themes, such as scenic puzzles, family puzzles, or custom photo puzzles. Pinterest users often look for unique gift ideas or ways to unwind.
- Facebook: Join puzzle groups and share posts about your puzzles, especially if they have a unique angle like custom puzzles or 3D puzzles. Engage with your audience by asking them to share pictures of their completed puzzles.
- TikTok: Use fun, engaging videos to show off your puzzles in action. For instance, you could do a “before and after” showing how a puzzle looks at the start and after it’s completed, or showcase easy family puzzles.
B. Influencer Marketing
Partner with puzzle influencers or family bloggers who could feature your puzzles in their content. Have them do a puzzle challenge or an unboxing of a custom photo puzzle.
C. Offer Discounts or Promotions
- Bundle Deals: Offer discounts for customers who purchase multiple puzzles, like “Buy 2, Get 1 Free” or “10% off on 3 puzzles”.
- Seasonal Discounts: Run promotions around the holiday season or during National Puzzle Day (January 29th) or Family Day.
- Gift Wrapping: Offer gift wrapping services for special occasions like birthdays or holidays. Many customers love personalized gifts, especially puzzles that they can customize with photos.
D. Content Marketing
Create blog posts or articles related to the joy and benefits of puzzles to attract puzzle lovers.
Blog Ideas:
- “Top 5 Puzzle Designs You Need in Your Collection”
- “How Jigsaw Puzzles Boost Your Cognitive Skills”
- “5 Creative Ways to Display Your Completed Puzzles”
- “The Benefits of Custom Photo Puzzles for Family and Friends”
Link your products within these blog posts to drive traffic to your Ordefy store.
6. Encourage Customer Reviews
Customer reviews are crucial for building trust. Encourage satisfied customers to leave feedback after they receive their puzzles.
- Incentivize Reviews: Offer a small discount on their next purchase for leaving a review.
- Share Positive Reviews: Feature top reviews on your product pages and social media to build credibility and trust.
7. Provide Excellent Customer Service
Make sure your customers are satisfied with their experience, which encourages repeat purchases and referrals.
- Prompt Response: Respond quickly to any customer queries related to puzzle size, difficulty, or material.
- Package Carefully: Puzzles need to be well-packaged to avoid damage during shipping. Consider offering special packaging for premium puzzles, like wooden boxes for wooden puzzles or custom bags for photo puzzles.
- Follow-Up: After a purchase, send a thank-you email and offer discounts on future purchases or exclusive access to limited edition puzzles.
Example Product Listing:
Product Title: Wooden 3D Puzzle – Eiffel Tower Model (500 Pieces)
Product Description: *Our Wooden 3D Puzzle of the iconic Eiffel Tower is a challenging and fun puzzle for adults and puzzle enthusiasts. Made from eco-friendly wood, this 500-piece puzzle creates a beautiful model of the Eiffel Tower once completed. It’s an ideal gift for anyone who loves puzzles or Paris. Perfect for family bonding, this puzzle will bring hours
of joy as you piece together the intricate details of the Eiffel Tower’s design.*
- 500 pieces for moderate difficulty
- Eco-friendly wooden pieces
- Beautiful Paris-themed design
- Finished model size: 12” x 12” x 24”
- Perfect gift for travel lovers or puzzle enthusiasts
Price: $19.99
Category: Puzzles > 3D Puzzles > Wooden Puzzles
Tags: Wooden puzzles, Eiffel Tower puzzle, 3D puzzle, Paris model, challenging puzzles, gift for adults
Final Thoughts
Selling jigsaw puzzles on Ordefy can be a rewarding venture, given their timeless appeal for all ages. By offering a variety of puzzles and focusing on key selling points like quality, difficulty level, customization, and engaging storytelling, you can tap into a passionate market of puzzle lovers. With effective promotion, customer engagement, and exceptional service, your puzzle business can grow into a top destination for enthusiasts seeking their next challenge or gift.