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Sell Letters

Selling letters, whether physical letters, handwritten correspondence, or custom-designed pieces, can be a creative and niche business. You can market and sell letters in various ways, depending on the type of letters you’re offering. Here’s how you can sell them effectively:

1. Define the Type of Letters You’re Selling

To begin, determine what type of letters you’re selling:

  • Handwritten Letters: These could be personalized letters that you handwrite for customers, such as love letters, apology letters, or thank-you letters.
  • Customizable Letter Templates: You could sell templates for various occasions (e.g., birthday letters, business letters, motivational letters, etc.).
  • Calligraphy Letters: Beautifully written calligraphy letters for special occasions (weddings, anniversaries, graduation, etc.).
  • Vintage or Historical Letters: Original letters from history, or curated collections of vintage or antique letters, could appeal to collectors.
  • Decorative Letters: These could be physical letters (like “A” or “B”) that are used as decorative pieces or in a DIY project.
  • Letters for Businesses: Custom letters for marketing, customer outreach, or personalized communication for companies.

2. Create a Business and Online Presence

  • Branding: Develop a strong brand around your letter business. Create a brand identity that reflects the nature of the letters you’re selling—whether it’s romantic, professional, or artistic.
    • Name ideas: The Letter Press, Timeless Letters, Written by Hand, LoveScript Letters.
  • Website Setup: Build an online store or website to sell your letters. You can use platforms like Ordefy.
    • Product Listings: Each letter or service should have a clear description. For example:
      • “Handwritten Thank You Letter: Custom-written, personalized thank you note for any occasion, written on high-quality paper.”
      • “Calligraphy Love Letter: A beautifully scripted love letter on luxurious parchment.”
    • Include high-quality photos of your letters, ideally with close-up shots showing the paper, handwriting, or design.

3. Offer Personalization and Customization

  • Custom Letters: The personal touch is key. Offer customers the option to order personalized letters for a specific recipient. You could write custom love letters, birthday notes, or business correspondence.
    • For instance, a birthday letter might include the customer’s personalized message, with your handwriting style.
    • Include the option to add special details, such as the recipient’s name, special memories, or any specific wording.
  • Design Choices: Offer different designs (e.g., simple, formal, artistic, calligraphy) to meet various customer needs.
    • Calligraphy Style: If you’re skilled at calligraphy, you can offer to write letters in beautiful, artistic scripts.
    • Parchment or Special Paper: Offer different paper types, such as vintage parchment, textured paper, or high-quality stationery.

4. Market the Letters

  • Target Audience:
    • People celebrating special occasions (weddings, anniversaries, birthdays, graduations).
    • People looking for unique or personal gifts.
    • Businesses in need of custom correspondence or personalized thank-you letters.
    • Collectors interested in vintage or historical letters.
  • Social Media: Use social media to showcase your work. Platforms like Instagram, Pinterest, and TikTok are great for visual businesses like yours.
    • Instagram Stories: Post time-lapse videos of you writing letters or packaging orders.
    • Pinterest Boards: Create boards with ideas for different occasions or letter styles (e.g., “Love Letters,” “Wedding Vows,” “Personalized Business Letters”).
    • TikTok: Create behind-the-scenes content showing the process of writing letters, calligraphy tutorials, or custom orders.
  • Use SEO: Optimize your website with keywords such as “custom handwritten letters,” “vintage love letters,” “personalized thank you notes,” etc. This can help you attract people searching for similar services.
  • Collaborate with Influencers: Partner with influencers in lifestyle, stationery, or wedding niches to promote your product.

5. Offer Special Packages or Subscriptions

  • Subscription Service: Offer a subscription model where customers receive a letter (written by you) every month. This could be for motivational letters, love letters, or even subscription-based personalized letters for special occasions throughout the year.
    • Example: “12 Months of Love Letters” — a monthly subscription where the customer receives a beautifully written, heartfelt letter for a full year.
  • Bundle Offers: Bundle related products together, such as:
    • A “Wedding Package” with a handwritten love letter, wedding vows, and an envelope.
    • A “Business Package” with professional letter templates and a custom thank-you note.
    • Gift Sets: Pair your letters with accessories such as wax seals, envelopes, or decorative paper.

6. Pricing Strategy

  • Price Based on Customization: Price your letters based on the level of customization. A standard letter with a fixed template might be priced lower than a fully personalized, handwritten letter.
  • Pricing Models:
    • Standard Letter: Set a base price for basic letters, like $10–$15.
    • Custom Letter: Charge a premium for personalized content, such as $25–$50, depending on the complexity.
    • Subscription Services: For a monthly letter subscription, offer a discount (e.g., $100 for 12 letters).

7. Use Packaging to Enhance the Customer Experience

  • Luxury Packaging: The presentation matters! Consider using elegant packaging such as decorative envelopes, wax seals, or branded letterheads.
  • Add a Personal Touch: Include a small thank-you note or a personalized message from you in each order to build rapport with customers.
  • Eco-Friendly Options: If your target audience values sustainability, offer eco-friendly paper, biodegradable envelopes, or recyclable packaging.

8. Expand to Digital Letters

  • Email Letters: For a modern twist, offer personalized digital letters. You can handwrite the letter, scan it, and send it as a high-resolution PDF or JPEG to the customer.
  • Custom E-Cards: Create custom e-cards that look like handwritten letters and can be sent digitally for holidays, birthdays, or other special events.

9. Customer Service & Communication

  • Timely Response: Ensure prompt communication with customers regarding their custom orders, inquiries, and delivery status.
  • Feedback & Reviews: Encourage customers to leave reviews after they receive their letters. Positive feedback can boost your reputation and help attract new clients.

10. Leverage Occasions & Events

  • Seasonal Sales: Capitalize on major holidays like Valentine’s Day, Christmas, Father’s Day, or Mother’s Day by offering special themed letters, like love letters, thank-you notes, or father-daughter letters.
  • Corporate Gifts: Offer bulk orders for businesses who might want to send personalized thank-you notes to clients or partners.

Example of a Sales Pitch for Custom Letters

“Looking for a heartfelt, personal gift that speaks volumes? Let us craft a custom-written letter, designed to capture your thoughts and sentiments perfectly. Whether it’s a love letter for your partner, a thank-you note for a colleague, or a vintage-style letter to commemorate a special event, our team is here to deliver something truly special. Each letter is written with care, using the finest paper and ink, and can be fully personalized to your needs. Give the gift of words with a letter from [Your Brand].”


By following these steps, you can successfully sell a variety of letters—whether custom, vintage, or beautifully handwritten—and build a unique niche business that appeals to a wide range of customers.