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How to Sell Metal Online with Ordefy: A Step-by-Step Guide

Selling metal products online can be an extremely lucrative business. Whether you’re dealing in raw metal materials, metal fabrication, artisanal metal goods, or scrap metal, Ordefy provides you with the tools and features necessary to launch and grow a successful e-commerce business.

Whether you’re selling aluminum sheets, steel bars, brass fittings, copper wire, or custom metal art, you can tap into an array of industries, including construction, manufacturing, crafting, and decorative design.

Here’s a comprehensive guide on how to sell metal products online using Ordefy:


1. Set Up Your Metal Store Online

The first step to selling metal online is creating a professional online store. Ordefy makes it simple to set up a fully functioning, easy-to-navigate e-commerce site, no technical expertise needed.

Key Features:

  • Customizable Store Templates: Choose from a variety of responsive, industry-specific templates designed to display your metal products clearly. Whether you’re selling bulk industrial metal or handcrafted metal art, you’ll find a layout that suits your brand.
  • User-Friendly Interface: Use the intuitive drag-and-drop store builder to customize the look of your site and showcase your products in a way that appeals to your target audience.
  • Mobile Optimization: Ordefy’s store designs are mobile-friendly, meaning your customers can easily browse and purchase from their phones, making the shopping experience seamless across devices.

2. Upload High-Quality Product Images and Detailed Descriptions

Since many customers can’t physically touch or inspect metal products online, high-quality images and comprehensive product descriptions are key to building trust and encouraging purchases.

Key Features:

  • Multiple Product Images: Upload high-resolution images of your metal products from various angles. For raw metals like sheets, rods, or coils, include close-ups to show details like texture, finish, and size.
  • Show Use Cases: Include images of finished metal products used in construction, machinery, or decor to help customers visualize how your metal products can be applied in real-world settings.
  • Detailed Descriptions: Write detailed descriptions for each product, including its material type, dimensions, weight, and intended use. Also, note the benefits of the metal’s characteristics (e.g., corrosion-resistant, lightweight, high tensile strength).

Example Product Description:

  • Product Name: “High-Grade Stainless Steel Sheets (4’ x 8’)”
    • Price: $299.99 per sheet
    • Description: Our 4′ x 8′ stainless steel sheets are made from 304-grade stainless steel, perfect for use in industrial and architectural applications. These sheets are highly resistant to rust and corrosion, making them ideal for marine environments, food processing areas, and outdoor construction projects.
    • Key Features:
      • Material: 304 Stainless Steel
      • Size: 4′ x 8′ (Custom sizing available)
      • Thickness: 1/8″ (3mm)
      • Finish: Brushed
      • Use Case: Suitable for fabrication, roofing, food industry, and decorative metalwork.
      • Benefits: Corrosion-resistant, easy to clean, durable

3. Organize Your Metal Products by Type and Use

With such a wide range of metal products available, organizing your store in a way that makes it easy for customers to find what they’re looking for is crucial.

Key Categories to Consider:

  • By Metal Type:
    • Steel (Carbon Steel, Stainless Steel)
    • Aluminum
    • Copper
    • Brass
    • Bronze
    • Iron
    • Titanium
  • By Use:
    • Raw Materials (e.g., sheets, rods, coils)
    • Industrial Products (e.g., fittings, bolts, connectors)
    • Decorative Metal Goods (e.g., custom art, sculptures, metal furniture)
    • Scrap Metal
  • By Industry:
    • Construction
    • Automotive
    • Manufacturing
    • Home Decor
    • DIY Projects

Key Features:

  • Product Filters: Allow customers to filter products by metal type, size, use case, or price range.
  • Search Functionality: Make it easy for customers to quickly find what they need by including a robust search bar and product tags like “brass rods” or “copper sheets”.

4. Offer Secure Payment Options

To ensure a smooth and safe checkout experience, Ordefy supports various secure payment methods. Given that metal products can be expensive, offering multiple payment options is critical for customer convenience.

Key Features:

  • Multiple Payment Methods: Accept payments via credit/debit cards, PayPal, Stripe, Apple Pay, Google Pay, and bank transfers.
  • Secure Transactions: All customer transactions are protected by SSL encryption, ensuring that their financial information remains safe.
  • Flexible Payment Plans: For higher-ticket items, consider offering payment plans or financing options through services like Afterpay or Klarna to attract more buyers.

5. Provide Transparent Shipping & Delivery Information

Given the weight and bulk of many metal products, shipping can be a major consideration for your customers. Being transparent about shipping costs, methods, and delivery times will help build trust.

Key Features:

  • Shipping Calculator: Automatically calculate shipping costs based on the size, weight, and destination of your metal products.
  • Multiple Shipping Options: Offer different shipping methods such as standard, expedited, and freight shipping for heavier or bulkier items.
  • Free Shipping: Consider offering free shipping on large orders (e.g., over $500) or for certain product categories (e.g., small metal fittings).
  • Tracking Information: Provide tracking details so customers can follow their orders from dispatch to delivery.

Example Shipping Policy:

  • Standard Shipping: $15 for small items (3-5 business days)
  • Freight Shipping: $50 for larger products (7-10 business days)
  • Free Shipping: On orders over $500
  • Returns: Return any unused metal products within 30 days of delivery (subject to restocking fee).

6. Market Your Metal Products Effectively

To attract customers and grow your metal business, you’ll need an effective marketing strategy. Ordefy provides integrated tools to help you market your products through SEO, social media, and more.

Key Features:

  • SEO Optimization: Optimize your product pages for relevant keywords like “buy steel sheets online”, “copper pipes for sale”, or “metal art sculptures” to attract organic search traffic.
  • Social Media Integration: Promote your metal products on social media platforms like Instagram, Facebook, and Pinterest to engage potential customers. Showcase beautiful metal art, custom metal work, or industrial-grade metal sheets.
  • Email Marketing: Use email marketing campaigns to send out special offers, highlight new products, or notify customers about sales.
  • Content Marketing: Create blog posts or video content that teaches people about metalworking, DIY projects, or metal art ideas to engage with your audience.

Example Marketing Campaign:

  • Instagram Ads: Post high-quality images of custom metal sculptures or architectural metalworks. Promote your craftsmanship and unique designs through sponsored posts targeting home decor enthusiasts or architecture firms.
  • Google Ads: Run search ads targeting construction or manufacturing companies in need of bulk metal supplies.

7. Provide Excellent Customer Service

Building a loyal customer base starts with great service. Whether it’s answering questions about metal types or helping customers choose the right product, excellent customer support is essential for success.

Key Features:

  • Live Chat Support: Offer real-time assistance to help customers with product-related queries or questions about the ordering process.
  • Clear Return Policy: Provide a simple return policy for unused products to ensure customer confidence.
  • Customer Reviews: Allow customers to leave reviews for products, whether it’s for metal fabrication services, art pieces, or raw materials. Positive reviews help build trust and credibility.

8. Scale Your Metal Business

Once you’ve established a steady customer base, it’s time to scale your business. There are several ways to expand your offerings and increase your sales:

Key Features:

  • Product Bundles: Offer discounted bundles for customers purchasing multiple products (e.g., bulk steel sheets, pipes, or metal fittings).
  • Customization Options: Offer custom metal cutting or fabrication services for specific needs, such as personalized metal signage, architectural features, or mechanical parts.
  • Wholesale Opportunities: Consider selling metal products in wholesale quantities to businesses or manufacturers who need bulk materials.

Start Selling Metal Products Online with Ordefy Today!

Selling metal online has enormous potential, whether you’re offering raw materials for construction, custom metal art, or **

industrial metal parts**. Ordefy provides all the tools you need to create a successful online store, market your products, and manage transactions.

Start selling metal online today with Ordefy and tap into a thriving market!