Logo

Sell Paintings

How to Sell Paintings Online with Ordefy: A Complete Guide

Selling paintings online is an excellent way to reach art enthusiasts, collectors, and interior designers around the world. Whether you’re offering original works, prints, or custom commissions, Ordefy provides you with all the tools to create a stunning online store, attract buyers, and grow your art business.

Here’s a step-by-step guide on how to sell paintings online with Ordefy:


1. Set Up Your Online Art Store

The first step to selling paintings online is to create a visually appealing, user-friendly store that showcases your artwork. With Ordefy, you can build an online art gallery that highlights your paintings and makes it easy for customers to browse, learn about your work, and make purchases.

Key Features:

  • Customizable Store Templates: Choose from a wide range of professionally designed templates optimized for displaying visual content. You can create a minimalist art gallery look or a more vibrant store, depending on your style.
  • Drag-and-Drop Builder: Ordefy’s drag-and-drop functionality allows you to quickly arrange product listings, galleries, and showcase specific paintings.
  • Mobile Optimization: Your store will automatically adjust to different screen sizes, ensuring that customers can easily shop on their phones, tablets, or desktops.

2. Upload Your Paintings

Now, it’s time to upload your paintings! High-quality images of your artwork are essential to attract potential buyers. Each listing should include detailed descriptions and attractive photos that highlight the essence of your paintings.

Key Features:

  • High-Quality Images: Upload multiple images for each painting, showing the piece from different angles, including close-ups of brushstrokes, textures, and details. You can also add lifestyle images showing how the painting looks in a living room, office, or gallery space.
  • Detailed Product Descriptions: Write clear and engaging descriptions for each painting, including the medium, size, technique, and inspiration behind the work. For example:
    • Title: “Sunset Over The Sea”
    • Price: $750.00
    • Description: This oil painting captures the tranquil beauty of a sunset over the ocean. The warm hues and flowing brushstrokes create a calming effect that will brighten any room.
    • Medium: Oil on canvas
    • Size: 24″ x 36″
    • Framing: Ready to hang with gallery-wrapped edges (no frame needed)

3. Organize Your Paintings

Organizing your paintings into clear categories will help buyers find the pieces they’re most interested in. You can organize them by style, theme, or size.

Categories to Consider:

  • By Style:
    • Abstract
    • Realism
    • Impressionism
    • Contemporary
    • Surrealism
  • By Theme:
    • Landscapes
    • Portraits
    • Nature
    • Cityscapes
    • Figurative Art
  • By Medium:
    • Oil Paintings
    • Acrylic Paintings
    • Watercolor Paintings
    • Mixed Media
  • By Size:
    • Small (Under 20” x 20”)
    • Medium (20” x 40”)
    • Large (40” x 60”)

Key Features:

  • Product Filters: Allow customers to filter paintings by style, size, price range, or medium to help them find the perfect piece for their space.
  • Search Bar: Provide a search bar that lets customers search for specific themes or styles like “modern portrait paintings” or “landscape oil paintings.”

4. Set Up Payment and Checkout Options

Make sure your customers can purchase your paintings easily and securely by offering a variety of payment options.

Key Features:

  • Multiple Payment Methods: Accept popular payment methods like credit/debit cards, PayPal, Stripe, and Apple Pay.
  • Secure Checkout: Ensure all transactions are secured with SSL encryption, protecting your customers’ financial information.
  • International Payments: If you’re selling to a global audience, allow payments in different currencies to make it easier for international buyers to purchase from your store.

5. Shipping and Delivery for Paintings

Shipping artwork safely and securely is essential, as paintings are often delicate and valuable. You can offer different shipping options based on your customer’s needs.

Key Features:

  • Shipping Calculator: Automatically calculate shipping costs based on weight, size, and destination.
  • Packaging Options: Provide options for protective packaging to ensure safe delivery. Offer insurance for high-value items to give customers peace of mind.
  • Framing Options: Some customers may prefer framed paintings, while others may want an unframed piece. Provide clear options for framing and indicate whether the painting is ready to hang.
  • Tracking Information: Provide tracking details so customers can follow their paintings as they make their way to their home or office.

Example Shipping Policy:

  • Standard Shipping: $15.00 (5-7 business days)
  • Express Shipping: $30.00 (2-3 business days)
  • Free Shipping: For orders over $500

6. Market Your Art Store

To sell your paintings successfully, you’ll need to market your store and attract potential buyers. Ordefy offers a variety of marketing tools to help you promote your artwork.

Key Features:

  • SEO Optimization: Use SEO tools to optimize your product pages for search engines, making it easier for customers to find your paintings when searching for terms like “buy abstract art online” or “original landscape paintings.”
  • Social Media Integration: Share your paintings on platforms like Instagram, Facebook, Pinterest, and TikTok. These platforms are perfect for showcasing art, as they are highly visual. You can create Instagram Stories, post videos of your creative process, or share customer photos of your paintings in their homes.
  • Email Marketing: Send out email newsletters to customers announcing new paintings, limited-time sales, or upcoming art exhibitions. Offer a special discount for first-time buyers or free shipping on orders over a certain amount.
  • Paid Advertising: Use Facebook Ads or Google Ads to target art lovers, interior designers, or collectors. Create visually compelling ads that showcase your best-selling or most recent paintings.

Example Marketing Campaign:

  • Instagram Ads: Share a post with a beautiful image of a painting and use a caption like: “Add a splash of color to your space with my newest abstract piece! Shop now for unique, original artworks.
  • Email Campaign: Promote an upcoming sale: “End of Summer Sale: 15% off all paintings this weekend only!

7. Customer Service for Art Sales

Offering excellent customer service is essential to building trust and ensuring repeat customers.

Key Features:

  • Live Chat: Provide live chat support for any questions about shipping, customization, or painting details. This helps customers feel confident in their purchase.
  • Clear Return Policy: Provide a transparent return policy in case the customer is not satisfied with the artwork. Since paintings are often one-of-a-kind pieces, consider offering a “satisfaction guarantee” or allowing returns within a certain period.
  • Customization Requests: Offer the option for custom commissions, allowing customers to request a painting based on their specifications (e.g., a custom portrait or a landscape of their favorite vacation spot).

8. Scale Your Art Business

As your art business grows, you can explore new ways to expand your offerings and attract more customers.

Key Features:

  • Limited Editions: Offer limited edition prints of your original paintings to create a sense of exclusivity.
  • Art Licensing: Consider licensing your artwork for use in various products, such as home decor, greeting cards, or clothing. This can increase your reach and income.
  • Wholesale Options: Offer wholesale pricing for galleries, interior designers, or retailers who want to purchase your artwork in bulk.

Start Selling Paintings Online with Ordefy Today!

Selling paintings online can be a rewarding and profitable venture. With Ordefy, you have the tools to create a beautiful online store, showcase your artwork, and attract art collectors from around the world. Whether you’re selling original paintings, limited edition prints, or custom commissions, Ordefy provides you with everything you need to get started and grow your art business.

Start your art store today and share your creativity with the world! 🎨🖼️