Logo

Sell Scrubs

How to Sell Scrubs Online with Ordefy: A Step-by-Step Guide

Selling scrubs online is a lucrative opportunity in the growing healthcare and medical industries. Scrubs are essential clothing for healthcare professionals like doctors, nurses, and medical assistants, and they’re also in demand in various other industries such as veterinary care, salons, and spas. Whether you’re selling medical scrubs, scrub sets, scrub tops, pants, or accessories, Ordefy offers a simple and effective platform to set up your store, market your products, and attract customers.

Here’s how you can successfully sell scrubs online using Ordefy:


1. Set Up Your Online Scrub Store

To start selling scrubs online, you need a well-designed, user-friendly website where customers can easily browse your products, make purchases, and check out securely. Ordefy provides everything you need to create a professional online store quickly.

Key Features:

  • Customizable Templates: Choose from a wide range of templates to design your store. Select a clean, modern look that highlights your scrubs and apparel products. Make sure the design aligns with the professionalism and comfort that scrubs represent.
  • Mobile-Friendly Design: Your store will be fully optimized for mobile devices, allowing potential customers to browse and shop from anywhere, at any time.
  • Drag-and-Drop Builder: Ordefy’s easy-to-use drag-and-drop website builder allows you to customize your store without any technical skills. Organize your products, add features, and create custom landing pages in just a few clicks.

2. Upload Your Scrub Products

Once your store is ready, it’s time to add your scrub products. High-quality images and detailed descriptions are crucial to helping potential customers make purchasing decisions.

Key Features:

  • Product Images: Upload clear, high-resolution images of your scrubs from different angles. Show the color options, close-up shots of fabric, and styling details like pockets or stitching. If possible, include images of the scrubs being worn by models to give customers an idea of fit and style.
  • Detailed Product Descriptions: Write engaging product descriptions that explain the features and benefits of your scrubs. Highlight the comfort, durability, fabric, sizing options, and any special features like antimicrobial properties, stretch fabrics, or moisture-wicking technology.

Example Description:

  • Product Name: “Premium Medical Scrub Top
  • Price: $29.99
  • Description: This premium scrub top is made from a soft, breathable fabric blend that keeps you comfortable during long shifts. With multiple pockets, including a chest pocket for your pen and phone, this scrub top is as functional as it is stylish. Available in multiple colors, including navy, pink, and classic black.
  • Fabric: 65% polyester, 35% cotton
  • Size Options: XS – 3XL

3. Organize Your Scrubs by Categories

To make it easier for customers to find what they’re looking for, organize your products into well-defined categories.

Categories to Consider:

  • Men’s Scrubs:
    • Scrub tops, pants, jackets, and sets designed for men.
  • Women’s Scrubs:
    • Scrub tops, bottoms, dresses, and sets for women.
  • Unisex Scrubs:
    • Gender-neutral options that can be worn by anyone.
  • Scrub Sets:
    • Pre-matched sets of scrub tops and pants, available in various colors and sizes.
  • Scrub Accessories:
    • Compression socks, scrub caps, face masks, lab coats, and more.
  • Plus-Size Scrubs:
    • Scrubs designed for larger body types, with extended size ranges.

Key Features:

  • Product Filters: Let customers filter by size, color, fabric, or category to quickly find the scrubs they need.
  • Search Functionality: Ensure your website has a search bar where customers can easily find specific products like “blue scrub top” or “women’s plus-size scrub pants.”

4. Set Pricing for Your Scrubs

Pricing is a key factor in determining the success of your online scrub business. You’ll want to balance competitiveness with profitability, while considering factors like quality, brand, and material.

Key Pricing Models:

  • Individual Items: Price individual scrub tops, pants, and accessories based on quality and material. For example, basic scrub tops may range from $20 to $35, while premium scrub sets can range from $40 to $80.
  • Bundle Discounts: Offer bundles or package deals, such as a scrub top + scrub pants set at a discounted price.
  • Bulk Pricing: Offer special pricing for bulk orders, such as for clinics, hospitals, or institutions purchasing in larger quantities.
  • Seasonal Promotions: Offer seasonal discounts or holiday sales for items like scrub sets or accessories.

Example Pricing:

  • Scrub Top: $24.99
  • Scrub Pants: $29.99
  • Scrub Set: $49.99
  • Bulk Order (10+ sets): 10% off

5. Set Up Payment and Secure Checkout

Secure and seamless payment processing is crucial for your store’s success. Ordefy integrates with leading payment processors to make transactions quick and safe.

Key Features:

  • Multiple Payment Methods: Accept various payment options, including credit/debit cards, PayPal, Apple Pay, and Stripe.
  • SSL Encryption: Protect your customers’ payment information with SSL encryption, ensuring that transactions are secure.
  • Flexible Checkout: Offer guest checkout options to allow customers to purchase quickly without creating an account. Alternatively, allow customers to create an account for faster future purchases.

6. Shipping and Delivery for Scrubs

The shipping process for scrubs is critical for ensuring a great customer experience. Be transparent about your shipping policies and offer reliable delivery options.

Key Features:

  • Shipping Calculator: Automatically calculate shipping fees based on the size, weight, and destination of the order.
  • Packaging: Use high-quality, eco-friendly packaging to protect the scrubs during transit. Consider packaging scrub sets in protective bags or reusable pouches.
  • Shipping Options: Offer various shipping methods, such as:
    • Standard Shipping: $5.99 (5-7 business days)
    • Expedited Shipping: $12.99 (2-3 business days)
    • Free Shipping: For orders over $50 or during special promotions
  • Tracking Information: Provide tracking numbers so customers can follow their orders.

7. Market Your Scrub Store

To attract customers and boost sales, effective marketing strategies are key.

Key Features:

  • SEO Optimization: Optimize your product descriptions and images for SEO. Use keywords like “buy medical scrubs online,” “women’s scrub set,” or “comfortable scrubs for nurses” to ensure your store appears in relevant search results.
  • Social Media: Promote your scrubs on Instagram, Facebook, and Pinterest. Share customer testimonials, photos of scrubs in use, and new arrivals. Engage with your audience by showcasing how your scrubs can be styled and worn in various healthcare settings.
  • Email Marketing: Use email campaigns to inform customers about new products, special discounts, and promotions. Consider creating a newsletter with healthcare tips, style guides, or testimonials from real healthcare workers wearing your scrubs.
  • Influencer Partnerships: Partner with influencers or medical professionals who can promote your scrubs on their social media profiles. Look for popular healthcare influencers or nurse bloggers to help spread the word.

Example Instagram Campaign:

  • Share a picture of a nurse wearing your scrubs with a caption like: “Comfort meets style – Our premium scrub sets are designed to keep you feeling fresh and looking sharp during your long shifts. Shop now! #Scrubs #MedicalWear #HealthcareHeroes”

8. Provide Excellent Customer Service

Providing excellent customer service will help you build trust and retain customers. Be sure to offer easy returns, responsive support, and fast order fulfillment.

Key Features:

  • Live Chat: Offer live chat support to help customers with sizing questions, product details, and shipping inquiries.
  • Return and Exchange Policy: Create a clear return/exchange policy for any defective or unsatisfactory items. Since scrubs are typically worn in professional settings, ensure your policy is clear on how you handle returns for hygiene reasons.
  • Customer Feedback: Collect customer reviews and testimonials to build trust and social proof. Display reviews on each product page to help potential buyers make informed decisions.

9. Expand Your Scrub Business

As your business grows, you can diversify your product offerings and increase your revenue streams.

Key Features:

  • Custom Scrubs: Offer custom embroidery or personalized scrubs for teams, hospitals, or healthcare organizations.
  • Scrub Accessories: Expand your product line to include scrub caps, face masks, compression socks, and other related items.
  • Wholesale Orders: Offer wholesale options for clinics, hospitals, or nursing schools that need large orders.

Start Selling Scrubs Online with Ordefy Today!

Selling scrubs online is a profitable venture that meets the

growing needs of healthcare professionals and other industries. With Ordefy, you can easily set up a store, upload your products, and begin reaching customers worldwide. Whether you’re offering comfortable, stylish scrubs, or customized medical wear, Ordefy helps you take your business to the next level.

Start your journey today and bring high-quality scrubs to healthcare professionals everywhere! 💼👩‍⚕️👨‍⚕️