Sell Scrubs
Title: How to Sell Scrubs Online with Ordefy’s E-commerce Platform
Medical scrubs are essential uniforms for healthcare professionals, providing both comfort and functionality during long shifts. With an increasing demand for high-quality, comfortable scrubs that offer a professional look, selling scrubs online presents a profitable business opportunity. Whether you’re offering medical scrubs for doctors, nurses, or other healthcare workers, Ordefy’s powerful e-commerce platform is the ideal tool to launch and grow your online scrub store.
In this blog, we’ll walk you through how to sell scrubs online, why Ordefy is the best platform for your business, and how to attract customers to boost your sales.
Why Sell Scrubs Online?
The medical uniform market, particularly scrubs, is growing rapidly as healthcare professionals look for quality and stylish workwear. Here’s why selling scrubs online can be a lucrative business venture:
- Constant Demand in the Healthcare Industry: Healthcare professionals, including nurses, doctors, lab technicians, and medical assistants, all need scrubs for their daily work. Scrubs are a constant and necessary purchase in healthcare.
- Variety of Customers: You can target various customer segments, including individuals (healthcare workers buying for themselves), hospitals, clinics, and even students in medical programs looking for their first sets of scrubs.
- Stylish and Functional Products: Scrubs are no longer just functional but also stylish, with many healthcare workers looking for a balance of comfort, functionality, and fashion. You can cater to these preferences by offering trendy designs, customizable options, and unique colors and patterns.
- Recurring Purchases: Scrubs have a limited lifespan due to wear and tear. Healthcare professionals often need to replace them regularly, making them a perfect product for repeat customers.
- Potential for Subscription Models: You can offer subscription services, where customers receive a set of scrubs on a regular basis—ideal for busy healthcare professionals who need to refresh their uniforms regularly.
Why Choose Ordefy for Selling Scrubs?
Ordefy offers an intuitive and feature-rich e-commerce platform that is perfect for selling scrubs online. Here’s why Ordefy is the ideal platform for your scrub business:
1. Customizable Storefronts
First impressions matter, and Ordefy makes it easy to create a professional and clean online store that reflects the healthcare industry.
- Tailored Design: Choose from customizable themes to create a sleek and modern design that appeals to your target audience.
- User-Friendly Navigation: Organize your scrub offerings by categories like “Men’s Scrubs,” “Women’s Scrubs,” “Plus-Size Scrubs,” “Scrub Sets,” and “Custom Scrubs” to help customers easily find what they need.
- Mobile-Friendly: Many healthcare professionals shop on-the-go, so ensuring your store is optimized for mobile devices is essential. Ordefy provides mobile-responsive design, ensuring your customers can shop seamlessly on any device.
2. Product Listings and Variations
Selling scrubs involves offering a variety of sizes, colors, styles, and materials. With Ordefy, you can create detailed listings for each scrub product, highlighting the features and variations that matter most to your customers.
- Size Options: Offer scrubs in a full range of sizes, from petite to plus sizes, ensuring you cater to all body types.
- Color and Style Variations: Healthcare workers love to express their personality, so offering a wide range of colors and styles (solid, patterned, or custom designs) can attract a broader customer base.
- Fabric Details: Include specific details about the material used in your scrubs—whether it’s cotton, polyester, or a blend that provides moisture-wicking properties, stretch, or durability.
- Set Options: Offer complete scrub sets that include tops, pants, and lab coats or jackets, allowing customers to buy in bulk for convenience.
3. Inventory Management
Running a scrub business means staying on top of inventory to avoid stockouts of popular items. Ordefy provides real-time inventory management to keep your business running smoothly.
- Stock Alerts: Receive notifications when your scrubs are running low, so you can restock before items go out of stock.
- Automatic Updates: When a customer makes a purchase, Ordefy automatically updates your inventory, helping you maintain accurate stock levels and avoid overselling.
4. Secure Payment Processing
Customers want a secure, easy way to pay for their scrubs. Ordefy integrates with a variety of trusted payment gateways such as PayPal, Stripe, and credit card processors to ensure safe and smooth transactions.
- Multiple Payment Options: Offer a range of payment options, including credit cards, PayPal, and digital wallets.
- Secure Checkout: Ordefy provides PCI-compliant, secure payment processing, giving your customers peace of mind when making purchases.
5. Shipping & Delivery
Healthcare professionals need scrubs delivered quickly, especially when they’re replacing worn-out uniforms. Ordefy makes it easy to set up shipping options for fast and reliable delivery.
- Flexible Shipping Rates: Calculate shipping costs based on weight, size, and delivery location, and offer discounted or free shipping on large orders or over a specific amount.
- International Shipping: Expand your reach globally with international shipping, making it easy for healthcare workers worldwide to access your products.
- Real-Time Tracking: Provide customers with tracking information so they can monitor the status of their order, enhancing the customer experience.
6. Customer Engagement and Retention
Building relationships with customers is key to growing your scrub business. Ordefy gives you the tools to engage with customers and encourage repeat purchases.
- Email Marketing: Use Ordefy’s email marketing tools to send out product updates, special offers, and reminders for customers to reorder scrubs.
- Customer Reviews: Enable reviews and ratings so customers can leave feedback on the scrubs they purchase. Positive reviews can build credibility and trust.
- Loyalty Programs: Offer loyalty points, discounts, or exclusive promotions for customers who purchase regularly or refer others to your store.
How to Sell Scrubs Online with Ordefy
Selling scrubs online is straightforward with Ordefy. Here’s a step-by-step guide to get started:
1. Sign Up and Set Up Your Store
Create your Ordefy account and choose a pricing plan based on the scale of your scrub business. After signing up, you can begin customizing your store.
- Design Your Store: Select a theme that fits the healthcare industry’s professional look and feel. Use Ordefy’s drag-and-drop editor to create a clean, well-organized layout.
- Product Organization: Set up categories for different scrub types—such as by size, color, material, or style—to help customers find the perfect scrubs.
2. Add Your Scrub Products
Add detailed product listings for each scrub style, including variations for different sizes, colors, and fabrics. Be sure to include:
- Detailed Product Descriptions: Highlight the features of each scrub, such as the fabric’s breathability, stain resistance, or stretchability.
- Multiple Images: Upload high-quality images showing the scrubs from different angles, as well as close-ups to showcase fabric texture and detailing.
- Product Specifications: Include size charts, care instructions, and compatibility (e.g., whether they’re suitable for hospital or dental office settings).
3. Set Up Payment and Shipping
Configure secure payment options and flexible shipping rates.
- Payment Gateways: Link your store to popular payment options such as PayPal, Stripe, and credit card processors to provide customers with secure and convenient checkout.
- Shipping Configuration: Set up real-time shipping rates based on the weight of the scrub sets and delivery destinations. You can also offer free shipping for bulk orders or on purchases over a certain amount.
4. Promote Your Scrub Store
Once your store is live, it’s time to promote your products to your target audience:
- Social Media Campaigns: Use Instagram, Facebook, and Pinterest to promote your scrubs. Show off customer photos, offer promotions, and showcase new designs.
- Content Marketing: Create blog posts, videos, or infographics that focus on scrub care tips, choosing the right scrub, or the importance of comfort and durability in medical workwear.
- Collaborations: Work with healthcare influencers or hospitals to promote your scrubs to a wider audience.
5. Provide Excellent Customer Support
Offer stellar customer service to ensure your customers keep coming back for their scrub needs.
- Live Chat: Provide instant support to customers who may have questions about sizing, fabric, or delivery.
- Return Policy: Set up clear return and exchange policies to ensure customers are confident when purchasing.
- Customer Feedback: Encourage customer reviews and respond to feedback to show you value your customers’ opinions.
Tips for Selling Scrubs Online
- Offer Custom Scrubs: Allow customers to personalize their scrubs with names, titles, or hospital logos. This can be a great selling point for healthcare workers looking for a professional touch.
- Focus on Comfort: Highlight the comfort features of your scrubs, such as breathable fabric, ergonomic fits, and easy-to-move designs. Comfort is a top priority for healthcare workers who wear scrubs for long shifts.
- Promote Bulk Orders: Offer discounts for bulk purchases for hospitals, clinics, or healthcare institutions looking to buy scrubs for multiple employees.
- **Run Flash Sales
or Promotions**: Offer limited-time discounts or promotions during special events like back-to-school season, Nurses’ Week, or health awareness months.
- Seasonal Scrubs: Introduce seasonal collections, such as holiday-themed scrubs or scrubs in pastel colors for spring, to attract customers looking for festive workwear.
Conclusion
Selling scrubs online is a profitable and scalable business, especially with Ordefy’s easy-to-use e-commerce platform. By offering a wide variety of comfortable, stylish, and functional scrubs, you can tap into the growing demand from healthcare professionals.
With customizable store features, efficient inventory management, secure payment options, and robust marketing tools, Ordefy provides everything you need to run a successful online scrub business.
Start your scrub store today with Ordefy and offer healthcare professionals the stylish, comfortable, and durable uniforms they need to do their important work!