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How to Sell Software Online with Ordefy: A Step-by-Step Guide

The digital marketplace for software is vast, and selling software online can be a highly profitable venture. Whether you’re selling a productivity tool, a creative suite, or a custom-built solution for a specific niche, Ordefy provides an ideal platform for reaching global customers and scaling your software business. This guide walks you through the process of setting up your software store on Ordefy, adding your products, and promoting them effectively.

1. Set Up Your Software Store on Ordefy

Creating a store that showcases your software in a professional and user-friendly manner is the first step toward successful online sales. Ordefy offers a streamlined way to launch your online software store.

Key Features:

Customizable Templates: Choose from a variety of modern, customizable templates that can be easily tailored to suit your brand. Whether you’re selling an enterprise-level software solution or a personal productivity app, you can adjust the design to reflect your brand’s identity.
Product Pages: Organize your software into distinct product pages, especially if you offer a suite of tools, add-ons, or subscription-based services. Each page should be designed to clearly describe the software’s features, benefits, and system requirements.
Mobile Optimization: Since many potential customers may browse on mobile devices, Ordefy ensures your store is mobile-responsive, providing a seamless experience across all devices.

Example: If you sell both a task management app and a time tracking tool, create two separate product pages: “TaskMaster App” and “TrackTime Pro”.

2. Add Your Software Products

Once your store is set up, it’s time to list your software products. Ordefy makes it easy to add digital products with all the necessary information to attract and inform customers.

Key Features:

Product Listings: For each software product, provide detailed descriptions that highlight features, benefits, system requirements, and any unique selling points (e.g., cloud-based, cross-platform support, security features).
Screenshots and Demos: Visuals play a big role in selling software. Include screenshots, video tutorials, or demos that showcase how your software works. A short video demo or a walkthrough of key features can help potential buyers understand the value your software provides.
Free Trials or Samples: Offer a free trial or a demo version of your software to give potential customers a chance to experience its features before they buy. This is especially effective for software as a service (SaaS) or subscription-based models.
Licensing Options: If you offer different pricing tiers, like individual, team, or enterprise licenses, make sure to clearly explain the different pricing plans and what each includes (e.g., number of users, support level, or additional features).

Example: For a project management software, you could offer a 7-day free trial and allow potential customers to download a demo version to test features like task assignments, collaboration tools, and report generation.

3. Set Your Pricing and Discounts

Pricing software effectively involves considering the product’s value, market demand, and competition. Ordefy provides flexibility in pricing your software and even offering various discount models to attract customers.

Key Features:

Multiple Pricing Models: You can offer one-time payments, subscription models, or tiered pricing based on features or number of users. For example, you can charge $50 for a personal license, $150 for a business license, or offer a monthly subscription of $15 per user.
Free Trial: For subscription-based or SaaS software, offer a free trial period (e.g., 7 days, 14 days) to allow users to try the software before committing to a paid plan.
Discounts & Promotions: Run promotions like introductory discounts, seasonal sales, or bundle deals (e.g., buy one, get one free on second license purchases). Ordefy’s platform also allows you to set up coupon codes for special offers.

Example: If you offer a project management tool, you can set up a free 14-day trial and then charge $10 per month for the basic plan, or offer a 20% discount on the first year of subscription for new customers.

4. Set Up Payment Methods

Making your payment process smooth and secure is essential for increasing conversions. Ordefy integrates with popular payment processors to provide a variety of options for your customers.

Key Features:

Multiple Payment Options: Ordefy supports PayPal, credit cards, Stripe, and other popular payment methods. Customers can choose the method that works best for them.
Secure Payment Processing: Ordefy’s SSL encryption ensures secure payments and protects customer data. This is crucial for building trust, especially when selling software with sensitive data access or financial information.
Automatic Renewals for Subscriptions: If your software follows a subscription model, Ordefy supports automatic renewals. This ensures your customers’ subscriptions are automatically renewed at the end of each billing cycle, reducing churn.

Example: Offer payment options like PayPal, credit cards, or Stripe for purchasing a monthly subscription to your software, with automatic renewal after 30 days.

5. Handle Software Delivery and Access

Once a customer purchases your software, delivering it to them efficiently is key. Ordefy allows for easy delivery of digital products.

Key Features:

Instant Digital Delivery: After purchase, customers can instantly access or download their software from your store. You can set up automatic delivery via a download link or a license key sent by email.
License Keys: For software that requires activation, you can generate and send unique license keys to customers after their purchase.
Subscription Access: For SaaS products, Ordefy makes it easy to manage user accounts and subscriptions, allowing customers to create accounts and access the software online.

Example: After purchasing a video editing software, the customer receives a license key or a link to download the software directly.

6. Promote Your Software Online

Effective marketing is essential for selling software online. Ordefy offers a variety of tools to help you promote your software and drive sales.

Key Features:

SEO Optimization: Optimize your product pages with relevant keywords like “buy project management software”, “best CRM software for small businesses”, or “download accounting software”. This helps your products rank higher on search engines and attract organic traffic.
Email Marketing: Build an email list and send newsletters with updates on new features, offers, and tutorials for using your software. Encourage visitors to sign up for your newsletter to receive exclusive discounts or early access to new features.
Affiliate Marketing: Set up an affiliate program to reward others for promoting your software. Affiliates can earn a commission for every sale they refer to your site, expanding your reach and bringing in new customers.
Social Media Marketing: Use Facebook, Instagram, LinkedIn, or Twitter to share updates, customer success stories, or video tutorials. Running paid ads on these platforms can also help you target specific audiences interested in your software.
Content Marketing: Create blogs, case studies, and how-to guides that demonstrate the value of your software. Share these resources on your website and through social media channels to attract potential customers.

Example: Post a video tutorial on YouTube or Instagram, showing how your software streamlines a particular task, and share customer reviews or before-and-after scenarios to show its impact.

7. Provide Excellent Customer Support

Outstanding customer service will help retain customers, build brand loyalty, and reduce churn.

Key Features:

Live Chat: Offer live chat support to answer immediate questions from potential buyers, especially for technical issues or inquiries about software features.
FAQs and Knowledge Base: Set up a knowledge base or FAQ section to help customers solve common issues or learn how to use your software effectively.
Email Support: Provide email support for more complex issues, such as software installation or troubleshooting.
Community Forums: Create a forum where users can ask questions, share tips, or discuss issues related to your software.

Example: If a customer is having trouble installing your image editing software, offer a live chat option for immediate troubleshooting or direct them to an online knowledge base with installation instructions.

8. Scale Your Software Business

As your software business grows, there are several ways to scale and reach a wider audience.

Key Features:

Analytics and Insights: Ordefy’s built-in analytics provide insights into customer behavior, sales patterns, and marketing performance, allowing you to make data-driven decisions to improve your business.
Bulk Licensing: Offer bulk licenses to businesses or organizations that need to purchase software for multiple users. Set up enterprise pricing and consider offering volume discounts for bulk orders.
Global Reach: Use Ordefy’s international shipping and payment options to expand your reach to global customers, offering multi-language support or localized pricing based on the region

Example: If your software is highly effective in the education sector, offer a bulk licensing plan for universities or schools, and create specific marketing campaigns targeting these institutions.

Start Selling Software with Ordefy Today!

Selling software online can be an incredibly rewarding business, and Ordefy provides the tools you need to succeed. Whether you’re offering a single-use license, a monthly subscription, or a one-time download, Ordefy’s platform enables you to create a seamless shopping experience for your customers.

Ready to start selling your software online? Create your store on Ordefy today and take the first step toward reaching new customers and growing your software business!