Selling Art Online for Beginners

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A Step-by-Step Guide to Getting Started with Ordefy

Selling your art online can be an incredibly rewarding experience, both creatively and financially. If you’re a beginner looking to take your artwork to the global stage, Ordefy is the perfect platform to help you start your online art business. Whether you create paintings, drawings, digital art, photography, or mixed media, Ordefy provides an easy-to-use, customizable solution to showcase and sell your work.

Here’s a comprehensive guide to selling your art online as a beginner and why Ordefy is the best platform for you.

Why Sell Art Online?

Selling your art online opens up opportunities to reach a global audience and allows you to control your pricing, branding, and marketing. Unlike traditional galleries, where commissions can take a significant portion of your earnings, online platforms give you more control over your business and profits. Plus, it’s incredibly convenient—whether you’re working full-time or part-time as an artist, you can sell your art whenever and wherever you want.

Why Ordefy is the Best Platform for Beginners

For beginners, getting started with selling art online can seem overwhelming, but Ordefy makes it easy. Here’s why Ordefy is the ideal platform for selling your artwork:

  1. User-Friendly Setup: Ordefy is designed to help beginners create a professional-looking art store without needing any coding or design experience. The drag-and-drop website builder allows you to set up a visually appealing store in just a few clicks.
  2. No Transaction Fees: Unlike other platforms like Etsy or eBay, Ordefy offers a flat monthly subscription with no per-sale transaction fees. This means you can keep more of your profits as your sales grow.
  3. Professional Templates: You don’t need to hire a web designer to make your site look beautiful. Ordefy offers customizable templates that are designed to highlight your art, whether it’s photography, paintings, digital art, or sculpture.
  4. Secure Payment Processing: Ordefy integrates with secure payment gateways like PayPal, Stripe, and credit cards, so your customers can buy your art with ease, and you’ll receive payments securely.
  5. Global Reach: With Ordefy, you can easily sell your art to people around the world by setting up international shipping options, so you can expand your market beyond local buyers.
  6. Custom Branding: Have full control over how your art is presented and how your online store looks. Personalize your store’s colors, layout, and branding to reflect your unique artistic style and personality.
  7. Marketing and SEO Tools: Ordefy offers built-in tools to help you market your art and get discovered. From social media integrations to email campaigns and SEO optimization, Ordefy gives you the tools to grow your online presence.

Step-by-Step Guide to Selling Art Online for Beginners

Step 1: Create an Account with Ordefy

The first step is to create an account on Ordefy. Sign up with your email and choose the subscription plan that works best for your budget and business goals. Ordefy offers different pricing tiers depending on the features you need, so you can start with an entry-level plan and scale up as your business grows.

Step 2: Set Up Your Online Art Store

Once your account is created, it’s time to set up your store:

  • Choose a Template: Ordefy has many templates to choose from, all designed to display artwork beautifully. Pick a template that resonates with your style.
  • Customize Your Store: Using Ordefy’s drag-and-drop builder, you can easily adjust fonts, colors, and layout to match your brand. Add a personalized logo and a custom domain to make your art store feel more professional.
  • Write Your About Page: Share your story and background as an artist on your About page. Let potential buyers know what inspires your work, your creative process, and why your art is meaningful. This helps build a connection with your customers.

Step 3: Upload Your Artwork

Next, upload your art to your store. Here’s how you can do this:

  • High-Quality Images: Make sure to photograph your artwork in good lighting with high resolution. You want your art to look as good online as it does in person.
  • Create Product Listings: For each piece of art, create a detailed listing with high-quality images and a description. Include important details like the medium, size, price, and whether it’s an original or print. The more information you provide, the more confident your buyers will feel.
  • Set Prices: Determine the price for each piece of art. Consider the cost of materials, your time, and your desired profit margin. Also, do some research to see what similar artists are charging to ensure your prices are competitive.

Step 4: Configure Payment and Shipping

  • Payment Gateways: Link your store to payment gateways like PayPal, Stripe, or credit card processing. These platforms are trusted by customers and make the checkout process smooth and secure.
  • Shipping Options: Set up shipping rates based on the size and weight of your artwork. You can offer flat-rate shipping, or integrate with global carriers like UPS, FedEx, and USPS to set up international shipping options.

Step 5: Market Your Art

Once your store is set up, it’s time to start marketing your art and getting people to visit your store. Here’s how to do that:

  • Social Media: Share your art on platforms like Instagram, Pinterest, and Facebook. These platforms are visual and great for artists to showcase their work. Link back to your Ordefy store in your bio or posts.
  • Email Newsletters: Use Ordefy’s built-in email marketing tools to send newsletters to your customers. Announce new art drops, offer exclusive deals, and keep your followers updated on your latest works.
  • Collaborate with Influencers: Partner with influencers or art bloggers who have an audience interested in art. You can offer them a free print or a discount in exchange for exposure.
  • Offer Discounts and Promotions: Create limited-time offers or special promotions to encourage first-time buyers. This can help build momentum for your art sales.

Step 6: Track Sales and Optimize Your Store

Once you start making sales, it’s important to track your performance:

  • Use Ordefy’s Analytics: Ordefy’s analytics dashboard will show you important metrics like traffic, sales, and customer behavior. This information helps you understand what’s working and where to improve.
  • Optimize Listings: Based on what you learn from your analytics, optimize your product listings. Maybe you need to improve your descriptions or add more high-quality images. You can also experiment with your pricing to see what attracts more buyers.
  • Engage with Your Customers: Respond to customer inquiries quickly, and always provide excellent customer service. Building a good relationship with your customers can lead to repeat sales and referrals.

Tips for Selling Art Online for Beginners

  • Consistency is Key: Upload new artwork regularly to keep your store fresh and engaging. Whether it’s new pieces, collections, or limited editions, keep your customers coming back for more.
  • Focus on Your Niche: Find your unique artistic voice and target a specific audience that appreciates your work. Whether it’s modern abstract paintings, minimalist photography, or nature-inspired artwork, defining your niche can help you stand out in a crowded market.
  • Create Limited Editions: Consider offering limited edition prints to create a sense of exclusivity and scarcity. Buyers are often more willing to purchase when they know an item is rare.
  • Invest in Good Photography: As a visual artist, your product images need to be top-notch. If you’re selling physical artwork, make sure your photos are well-lit and clearly show the texture and details. For digital art, show how it might look in a frame or displayed in a room.
  • Leverage Your Story: People love supporting artists with a story. Share your journey, creative process, and the inspiration behind your pieces to make your art more relatable.

Conclusion: Selling Art Online with Ordefy

Selling art online as a beginner doesn’t have to be overwhelming. Ordefy provides an easy-to-use platform where you can showcase and sell your artwork with professional tools and support. From building your store to marketing your art and tracking sales, Ordefy gives you everything you need to launch and grow your art business online.

Start selling today on Ordefy and turn your passion for art into a thriving online business!